Outdoor advertising is an effective and low-cost means of reaching potential customers. With a substantial increase in dual income households, longer commutes, and more miles being driven by a record amount of vehicles, the audience for outdoor advertising is growing at an extremely rapid pace. Furthermore, the outdoor industry has reached new technological peaks that are attracting a broader audience than ever before.
New technology is changing the way consumers view ad content. We’ve entered an age where printed media is found on mobile devices, TV commercials are skipped with DVR, and radio ads are nonexistent on iPods and satellite radio. Unlike this other media, outdoor cannot be turned off or thrown away by the consumer. Perhaps the best indicator of outdoor advertising’s success is to look at those who have become huge outdoor buyers: TV, radio, and newspaper companies. Even competing advertising mediums realize the benefits of using outdoor.
Outdoor advertising’s reach and frequency levels are unmatched by any other medium. Billboards are on display 24/7 – day or night, rain or shine. They’re viewed over and over again, reinforcing the product or services of the advertiser. With the lowest CPM (cost per 1,000 impressions) of any medium, outdoor advertising is the clear choice for those interested in an affordable, high-impact ad campaign.
You control where your message is received. Outdoor advertising allows customers to target or pinpoint certain areas or audiences in which to promote their products or services. Billboards are often the last advertisement viewed before the point-of-purchase and are irreplaceable when giving directional aid to travelers and tourists. They deliver a timely message, convenient to the point-of-purchase, which is targeted to active consumers who are prepared to buy. These well placed ads help drive sales and support the local economy.