Outdoor advertising has 24-hour exposure and is viewed over and over again reinforcing the product or service attributes. It is a very effective means of reaching the entire population. The sheer size of a billboard creates a powerful visual impact on the audience that cannot be ignored. Unlike other media, outdoor cannot be turned off or thrown away by the consumer.

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Billboards provide immeasurable benefits:

  • Targetability – Outdoor programs can be tailored to reach specific audiences.  Unlike TV, radio, and newspaper, outdoor provides targeted messages without a lot of wasted circulation. You control where your message is received.
  • Cost Efficiency – Outdoor advertising provides exposure at costs per thousand less than TV, radio, and newspaper.
  • Delivery –During a thirty day period, an average billboard showing will reach more than three of every four adults in a market, with a frequency of 15 times each.
  • Continuity – You can’t turn off or tune out a billboard!  Outdoor advertising provides a continuous presence.

EVERY OUT OF HOME AD DOLLAR GENERATES $5.97 IN SALES

For each dollar spent on out of home (OOH) advertising, an average of $5.97 is generated in product sales, according to a new report released by the Outdoor Advertising Association of America (OAAA). While radio, print, and digital display advertising receive a greater share of campaign dollars in the average media mix, OOH produces a higher return on investment (ROI). Learn More.

 

IS IT JUST US, OR ARE BILLBOARDS GETTING BETTER?

The idea that a citizen or company can use billboards to spread a personal message, like McDormand's character does in the movie, Three Billboards Outside Ebbing, Missouri, is suddenly catching fire. Learn More.

 

Out of Home is Cheaper Than Facebook

If I were to ask you what’s a cheaper advertising medium than Facebook, you might say Adwords. Maybe you’d say Twitter. But I guarantee you, that the vast majority of everybody reading this article would not say Out of Home, i.e. Billboards. Learn More.

 

 

Contact SignAd today for more information and pricing details.

 

Media Kit

Click to download current SignAd Media Kit.

MEDIA KIT 2014

 

 

Testimonial

  • Heather Wilson of Landry’s Inc.:
    “Holly McBrayer has been an excellent account executive, providing relevant and strategic billboard locations for our advertising needs. She has helped us with numerous billboard campaigns - all providing positive marketing outcomes.”
  • Melissa Morgan of Eskimo Hut:
    “Holly has been a wonderful help to our company! She is wonderful at giving us a variety of outdoor available options in a timely manner and is always eager to help and answer any questions we have. She makes it a breeze to secure billboards, a process that can be very confusing and daunting. We look forward to many more years of advertising with SignAd and Holly!”
  • Robbis Storm of Storms Restaurant wrote:
    "We've worked with SIGNAD and their agent, Holly McBrayer, for several years.  They've done a good job and we're happy with them."
  • Dennis Laviage at C & D:
    "Billboards have become a critical part of the marketing plan of C & D Scrap Metal. They have not only proven to do a tremendous job alone, but they also work incredibly in conjunction with our various television and radio advertisements. I would strongly recommend SignAd's quality staff to help satisfy your billboard needs."
  • Susan Kollaja of Thomason Interiors:
    "We have seen a dramatic increase in foot traffic with the new billboards!"

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    Houston, Texas 77009
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