Outdoor advertising has 24-hour exposure and is viewed over and over again reinforcing the product or service attributes. It is a very effective means of reaching the entire population. The sheer size of a billboard creates a powerful visual impact on the audience that cannot be ignored. Unlike other media, outdoor cannot be turned off or thrown away by the consumer.
Billboards provide immeasurable benefits:
- Targetability – Outdoor programs can be tailored to reach specific audiences. Unlike TV, radio, and newspaper, outdoor provides targeted messages without a lot of wasted circulation. You control where your message is received.
- Cost Efficiency – Outdoor advertising provides exposure at costs per thousand less than TV, radio, and newspaper.
- Delivery –During a thirty day period, an average billboard showing will reach more than three of every four adults in a market, with a frequency of 15 times each.
- Continuity – You can’t turn off or tune out a billboard! Outdoor advertising provides a continuous presence.
EVERY OUT OF HOME AD DOLLAR GENERATES $5.97 IN SALES
For each dollar spent on out of home (OOH) advertising, an average of $5.97 is generated in product sales, according to a new report released by the Outdoor Advertising Association of America (OAAA). While radio, print, and digital display advertising receive a greater share of campaign dollars in the average media mix, OOH produces a higher return on investment (ROI). Learn More.
IS IT JUST US, OR ARE BILLBOARDS GETTING BETTER?
The idea that a citizen or company can use billboards to spread a personal message, like McDormand's character does in the movie, Three Billboards Outside Ebbing, Missouri, is suddenly catching fire. Learn More.
Out of Home is Cheaper Than Facebook
If I were to ask you what’s a cheaper advertising medium than Facebook, you might say Adwords. Maybe you’d say Twitter. But I guarantee you, that the vast majority of everybody reading this article would not say Out of Home, i.e. Billboards. Learn More.
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