Let us help you deliver a positive and impactful message.
Consumers spend 70% of their working hours away from home.
Our billboards are where the consumers are!
OOH creates an unavoidable
and lasting impact.
With OOH, your message will
be creative, thought-provoking
Let’s deliver major curb
appeal to our viewers.
SignAd was first established in 1964 by Wesley Gilbreath, Sr. on what he described to be “a wing and a prayer”. Based out of Houston, Texas, SignAd started as a multipurpose sign company tending to all facets of the sign business. The company manufactured, erected and maintained not just billboards, but a variety of signs in its youth. Along the way, SignAd found its niche and success in outdoor advertising, specializing in outdoor bulletins. The company found their purpose and drive in supporting small businesses in and around the Houston area. Helping these small companies to create powerful images on large colorful displays leaving a lasting impression on the consumer driving by.
In a struggling economy in the early 1980’s, Wesley Gilbreath, Sr. retired and Wes Gilbreath, Jr. took over paving a new way for SignAd. The family-owned company was struggling just like the economy; however, Wes Gilbreath, Jr. saw the potential and an opportunity for growth. With a passion for quality outdoor advertising, Wes Jr. transformed SignAd into what it is today, by catering to each customer and their individual advertising needs. His sight for optimism and willingness to serve others has not only benefited their customers and their potential growth, but it has also spilled over to SignAd itself and its growth.
Over the past 59 years, SignAd continues to invest and further expand in Texas and Louisiana by leasing and purchasing real estate. Allowing the company to add to its inventory to meet the advertising needs of not only their local customers throughout Texas, but also for their national customers. SignAd has transformed from a small sign company to the largest independently owned billboard company in Texas. The company proudly owns and operates over 2,600 clean, up-to-date, and prominently located displays throughout Texas and Louisiana.
Today, SignAd is still a family-owned company with Wes Gilbreath, Jr. serving as the President and CEO, along with his daughter, Taylor Gilbreath, the third generation of the family, who is currently head of the company’s Operations Department. With what started off as a small company of just a handful of employees, SignAd now serves over 50 employees, with half of them being employed at SignAd anywhere from 10 years to 43 years. SignAd is a firm believer in having high standards and treating people right, even down to their beloved employees, who have dedicated their careers to the success of SignAd, just how Wes Gilbreath, Jr. envisioned so many years ago.
Billboards are huge advertising displays that supply constant exposure to your audience 24 hours a day, 7 days a week, and 365 days a year. Available in a variety of sizes and formats.
Digital LED Billboards are powerful digital designs that rotates every 6-8 seconds with a fresh idea. You are welcome to add a design within minutes, change your message and more.
Nothing Commands Attention Like Outdoor Advertising.
Reaching potential clients and growing your business is all about finding the right message and targeting the right audience. Whether you are a small business owner or an experienced media buyer, we are here to make the process seamless and worth it.
Let SignAd Outdoor Advertising assist in increasing your profitability by placing your business in front of the eyes of endless consumers.
Our advertisements are always on, always working, and always effective.
We are a can-do people, a passionate people, and a problem-solving people. When given a direction and specified a plan, we’ll make it happen. -Henry Cisneros
Contact SignAd today for more information and pricing details.
KEEP IT SIMPLE!
OOH advertisements should be direct, vibrant, and less than 8 words.
MAKE IT POP!
Let the design speak for itself, the right the image can speak louder than words.
KEEP IT UNIQUE!
The louder, brighter and most colorful design will make the biggest impact.
Outdoor advertising has 24-hour exposure and is viewed over and over again reinforcing the product or service attributes. It is a very effective means of reaching the entire population. The sheer size of a billboard creates a powerful visual impact on the audience that cannot be ignored. Unlike other media, outdoor cannot be turned off or thrown away by the consumer.
Billboards provide immeasurable benefits:
Billboards are on display 24/7 – day or night, rain or shine. They’re viewed over and over again, reinforcing the product or services of the advertiser. With the lowest CPM (cost per 1,000 impressions) of any medium, outdoor advertising is the clear choice for those interested in an affordable, high-impact ad campaign.
You control where your message is received. Outdoor advertising allows customers to target or pinpoint certain areas or audiences in which to promote their products or services. Billboards are often the last advertisement viewed before the point-of-purchase and are irreplaceable when giving directional aid to travelers and tourists.
EVERY OUT OF HOME AD DOLLAR GENERATES $5.97 IN SALES
For each dollar spent on out of home (OOH) advertising, an average of $5.97 is generated in product sales, according to a new report released by the Outdoor Advertising Association of America (OAAA). While radio, print, and digital display advertising receive a greater share of campaign dollars in the average media mix, OOH produces a higher return on investment (ROI).
IS IT JUST US, OR ARE BILLBOARDS GETTING BETTER?
The idea that a citizen or company can use billboards to spread a personal message, like McDormand's character does in the movie, Three Billboards Outside Ebbing, Missouri, is suddenly catching fire.
Out of Home is Cheaper Than Facebook
If I were to ask you what’s a cheaper advertising medium than Facebook, you might say Adwords. Maybe you’d say Twitter. But I guarantee you, that the vast majority of everybody reading this article would not say Out of Home, i.e. Billboards.
You can read more about OOH by going to the links below:
Have you seen us?
SignAd Outdoor Advertising specializes in providing the optimal advertising space in the form of static and digital LED billboards throughout Texas and western Louisiana. Our state-of-the-art digital LED billboards ready to present the modern, unconventional and fresh designs of outdoor advertising. Take a look at our inventory locations and let us help you find the perfect placement for your message.
C&D Scrap Metals
"Billboards have become a critical part of the marketing plan of C & D Scrap Metal. They have not only proven to do a tremendous job alone, but they also work incredibly in conjunction with our various television and radio advertisements. I would strongly recommend SignAd's quality staff to help satisfy your billboard needs."
Rooms To Go
“As a major home furnishings retailer entering the Houston market for the first time, we quickly realized that we needed to help Houstonians understand what we stood for and most importantly, where our beautiful new stores were located. Our billboards not only served to get our name out there but also helped customers find our stores. We’re very pleased with their impact.”
Country Communities, Inc
“Country Communities has several developments around the State of Texas. The use of billboards has proven very successful for us in both marketing and sales. Another area billboards has proven very beneficial is in our continuing efforts of branding our company and communities.”
“We have actually gotten 3 calls that have come directly from the boards and one purchased a new system so first month....PAID FOR!!!!!!”
“Holly McBrayer has been an excellent account executive, providing relevant and strategic billboard locations for our advertising needs. She has helped us with numerous billboard campaigns - all providing positive marketing outcomes.”
“I have worked with SignAd for more than 5 years and have always been pleased with how responsive and professional they are. Our rep, Holly McBrayer, has been particularly helpful by quickly turning around pitches, and for always keeping her eyes open for opportunities specific to our clients.”
“Holly has been a wonderful help to our company! She is wonderful at giving us a variety of outdoor available options in a timely manner and is always eager to help and answer any questions we have. She makes it a breeze to secure billboards, a process that can be very confusing and daunting. We look forward to many more years of advertising with SignAd and Holly!”
Ruth Stultz & Company
“Thank you SignAd for my billboard!! My account representative, Lindsay Herzog, and her team of designers helped me in designing a very eye catching billboard that is increasing my business daily. I am truly grateful for all of the hard work and continuous follow-up I receive!"
Owner Builder Network
"Owner Builder Network® has been honored to use SignAd in their advertising campaign for the past 12 years. You were the first avenue we took to advertise in. I truly believe that the billboards were and are one of the reasons for our success. You have been very helpful and pleasant to work with. Thank you for helping us to grow and being there for us.”
"We've worked with SIGNAD and their agent, Holly McBrayer, for several years. They've done a good job and we're happy with them."
TLG Advertising - Houston Rallies
“Thank you SO MUCH for your support of Houston Rallies. Please know how much we appreciate you and your leadership for your willingness to promote our local businesses. I will share this with our team along with the stats.
Thank you again, Holly McBrayer. You went above and beyond for us.”