Billboards are on display 24/7 – day or night, rain or shine. They’re viewed over and over again, reinforcing the product or services of the advertiser. With the lowest CPM (cost per 1,000 impressions) of any medium, outdoor advertising is the clear choice for those interested in an affordable, high-impact ad campaign.
You control where your message is received. Outdoor advertising allows customers to target or pinpoint certain areas or audiences in which to promote their products or services. Billboards are often the last advertisement viewed before the point-of-purchase and are irreplaceable when giving directional aid to travelers and tourists.
